Senior Paid Social Strategist – Meta, Google

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Meta and Google strategy as well as the daily execution for a range of DTC accounts.

• Develop, structure, manage budgets, and make decisions regarding testing and scaling for campaigns.

• Oversee monthly expenditures exceeding $100K per account while adhering to ROAS, CPA, and MER objectives.

• Execute Meta campaigns utilizing Advantage+, CBO, and structured creative testing methodologies.

• Implement Google strategies across Search, Shopping, PMax, and YouTube platforms.

• Uphold a clear stance on branded spending and its incrementality.

• Link creative performance to activities within the platform.

• Provide support for TikTok and other channels impacting assigned accounts.

• Make recommendations for cross-channel budget allocations.

• Manage campaign launches, seasonal initiatives, and testing roadmaps from inception to completion.

• Collaborate with creative, email, and analytics teams to meet launch deadlines.

• Keep track of tasks and timelines using ClickUp.

• Identify risks related to deadlines, budgets, and dependencies early, and present solutions.

• Lead the paid media segment of client meetings and communicate performance effectively.

• Provide accurate, clear, and timely weekly updates.

• Respond promptly, set clear expectations, and ensure all tasks are completed.

• Anticipate client requirements and performance challenges.

• Mentor junior buyers and serve as a quality assurance gate for Meta and Google work prior to launch.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, either on the agency side or within a high-growth brand, with significant expertise in both Meta and Google platforms.

• In-depth knowledge of Meta, including Advantage+, CBO, signal quality, CAPI, and incrementality.

• Strong understanding of Google, including Search, Shopping, PMax structure, and troubleshooting for Merchant Center and feeds.

• Experience managing monthly budgets of over $100K with documented improvements in efficiency.

• Proven track record in DTC or e-commerce roles.

• Experience with premium or luxury Average Order Value (AOV) is a notable advantage.

• At least 2 years of client-facing experience, including conducting your own client meetings and weekly communications.

• Project management experience in marketing tasks, including launches, timelines, cross-team coordination, and tools like ClickUp, Asana, or Trello.

• A history of delivering high-touch client service, quick response times, proactive updates, and having clients who can endorse your work.

• Proficiency with GA4, Looker Studio, and attribution.

• Fluent and confident in English with strong communication skills for client interactions.

• Ability to thrive in a fast-paced remote environment while managing multiple accounts.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Potential for quarterly performance bonuses