Senior Paid Social Strategist – Meta

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the Meta strategy and oversee daily operations for a portfolio of DTC accounts, which includes building, structuring, budget management, testing, and scaling decisions.

• Oversee a monthly Meta budget exceeding $100K, ensuring alignment with ROAS, CPA, and MER objectives.

• Set up and verify tracking independently: pixel, CAPI, event quality, catalog, and feed health.

• Conduct organized creative testing.

• Provide creative briefs, evaluate the outcomes, and link creative performance to in-platform actions.

• Assist with Google, TikTok, and other channels where they influence accounts.

• Maintain a perspective on cross-channel budget distribution.

• Lead the paid social segment during client calls.

• Clearly communicate performance, offer recommendations, and assert when a request may not benefit the client.

• Guide and mentor junior buyers.

• Serve as the quality assurance checkpoint for paid social initiatives prior to launch.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid social, whether in an agency or on the brand side in a high-growth environment.

• Extensive knowledge of Meta platforms: Advantage+, CBO, signal quality, CAPI, and incrementality.

• Proven track record of managing monthly budgets over $100K with documented improvements in efficiency.

• Experience in DTC or e-commerce ownership.

• Background in premium or luxury average order value (AOV) is a significant advantage.

• Familiarity with Google Ads.

• Proficient in GA4, Looker Studio, and attribution methods.

• Strong command of English and excellent client communication skills.

• Ability to thrive in a fast-paced remote setting with multiple accounts.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Quarterly performance bonus potential