Performance Marketing Manager, Paid Media Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop, manage, and optimize campaigns across Google Ads, Microsoft Advertising, and Meta Ads.

• Define target audiences, keywords, budgets, and bidding strategies.

• Design and implement A/B tests to enhance campaign performance.

• Analyze metrics such as CPA, CPL, ROAS, conversion rates, and lead quality to identify areas for improvement.

• Utilize GA4, HubSpot, or similar tools to measure results and translate data into actionable insights.

• Collaborate with external agencies, assessing their proposals and suggesting enhancements.

• Prepare performance reports for the Marketing team.

• Work alongside the Growth Marketing team and external agencies as an internal reference to improve campaign performance and generate better business results.

• Report directly to the CMO.

⛳️ Requirements

• 3 to 6 years of direct experience in managing Paid Media campaigns.

• Hands-on experience with Google Ads, Meta Ads, and Microsoft Advertising (Bing).

• Proven ability to create, execute, and optimize campaigns independently, without reliance on agencies for implementation.

• Strong understanding of bidding strategies and performance optimization.

• Experience using A/B testing and data analysis to improve outcomes.

• Advanced English proficiency.

🏝️ Benefits

• Growing international company.

• A position with a direct impact on customer acquisition for various brands within the group.

• Autonomy to propose improvements.

• Opportunity to experiment with new strategies.

• Potential to become the internal reference for Paid Media.