Senior Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the full-funnel paid social strategy, execution, optimization, and measurement for a diverse portfolio of high-growth clients.

• Cultivate strategic client partnerships and address complex performance challenges.

• Collaborate with experts in paid search, client strategy, creative, analytics, and programmatic to provide integrated marketing solutions.

• Discover growth opportunities and align paid social initiatives with broader business objectives.

• Supervise a team of 2–5 leaders at the Director and Associate Director levels.

• Take ownership of client retention and growth, manage profitable resources and P&L, and contribute to the company's OKRs and vision roadmap.

• Oversee key client accounts, engaging in executive leadership, business strategy, and innovation discussions.

• Advocate for measurement modernization, including incrementality testing, MMM, platform partner adoption, and AI-assisted workflows.

• Conduct performance reviews, monthly check-ins, and develop professional plans for direct reports.

• Mentor and coach leaders and account teams on media planning, campaign creation and optimization, reporting, platform specifics, data processing, and analysis.

• Guide direct reports in foundational leadership skills.

• Enhance training processes and materials for scalable, AI-enabled onboarding.

• Stay updated on paid search, SEO, content marketing, email marketing, and programmatic trends.

• Support sales with audits, presentations, and pitches for prospective clients.

• Streamline business processes and workflows across account teams, clients, accounting, and marketing.

• Report to the Head of Paid Social and upper management on growth, retention, new business, and partnerships.

• Identify, address, and escalate critical client or account issues.

• Provide concise, actionable insights to senior leadership.

• Strengthen relationships with social platforms and capitalize on emerging product opportunities.

• Lead discussions related to social media and engage in internal or public speaking opportunities as a thought leader in paid social.

⛳️ Requirements

• Over 9 years of experience in paid media advertising, with a focus on media planning/buying in paid social for high-growth environments within an agency.

• At least 3–4 years of prior team management experience, including career development and mentoring.

• A positive demeanor and strong coaching/leadership abilities.

• Required experience in performance marketing and brand marketing/planning.

• Experience contributing to new business pitches, strategic audits, or account growth planning.

• Strong knowledge of incrementality testing, MMM, and server-side/CAPI integrations, or experience managing teams that implement these processes.

• Proficiency with Google Analytics and Adobe Analytics.

• Familiarity with the platform partner ecosystem (e.g., Meta Business Partners) and the wider ad tech landscape.

• Expertise in Google Suite, Excel, PowerPoint, and Asana.

• Extensive experience in developing and articulating full-funnel growth marketing strategies for a variety of clients and sectors.

• Exceptional oral, written, and interpersonal communication skills.

• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools is a plus.

• Proven track record in designing or implementing AI-assisted workflows, automation, or tools is a plus.

• Advanced analytical skills, including proficiency in SQL or similar analytics tools and comfort with BI/dashboards is a plus.

• Must possess authorization to work in the United States; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break (Winter).

• Flexible work schedules.

• Options to work from anywhere.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance options.

• Annual Class Pass credits.

• Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan).