Senior Paid Search Strategist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Enhance account-specific KPIs and objectives, such as conversions, CPCs, CTR, and conversion rates, to boost ROI for clients and partners.

• Revise and synchronize paid search strategies with the latest industry best practices.

• Develop paid search campaigns across diverse sectors, encompassing campaign structure, ad copy, keyword selection, and additional campaign elements.

• Communicate and propose strategic initiatives to client teams.

• Collaborate with paid search specialists, account management, and other internal agency teams.

• Generate reports and offer campaign insights to internal management.

• Support the Paid Media Manager and Senior Director of Paid Media with process documentation.

• Cultivate relationships and opportunities with vendor partners, including Google.

⛳️ Requirements

• Over 4 years of hands-on experience with Google Ads, Bing Ads, and YouTube campaigns.

• More than 4 years of experience within a digital marketing agency.

• Google Certifications in Ads & YouTube/Video.

• Strong proficiency in setting up conversion tracking (Google Ads, Google Tag Manager, Bing Ads).

• Subject matter expert on best practices, market trends, competitive insights, cross-channel digital marketing touchpoints, and industry developments.

• Exceptional ad copywriting skills across various industries.

• Capability to analyze and interpret data to enhance marketing ROI and performance.

• Highly proficient in Microsoft Excel, Word, and PowerPoint.

• Ability to create pivot tables, daily spend trackers, and analyze extensive datasets.

• Excellent communication and presentation abilities.

• Strong organizational and project management competencies.

• Capability to work independently as well as collaboratively within a team.

• Proactive, solutions-focused professional.

• Must be available to work during Mountain Standard Time (MST) business hours.

🏝️ Benefits

• Discretionary annual bonus based on individual and company performance.

• Retirement plan.

• Life and disability insurance.

• Health insurance.

• Dental insurance.

• Vision plans.

• Flexible spending accounts.

• 15 paid vacation days.

• 2 paid personal days.

• 9 paid holidays.

• 40 hours of paid sick leave.

• Parental leave.

• Employee stock purchase plan.

• Open door policy.

• Opportunities for upward mobility.

• Excellent benefits.