Associate Director, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and/or supervise the development, optimization, and reporting of campaigns across Google Ads, Microsoft Ads, and other SEM platforms, including Search, Shopping, and Performance Max.

• Design and execute SEM account structures, forecasting methods, bidding strategies, goal frameworks, and segmentation tactics to enhance efficiency and scalability.

• Collaborate with Google and Microsoft platform representatives to assess betas, automation features, audience expansion tools, and competitive opportunities.

• Discover new opportunities and develop strategies to leverage them.

• Foster relationships with Google and Microsoft platform teams to stay informed about auction dynamics, product updates, and performance opportunities.

• Act as a key activation lead in important client communications.

• Oversee, review, and carry out daily account responsibilities for the client portfolio.

• Provide updates to the Director on account status and keep the team informed, promptly escalating any issues.

• Ensure precise SEM tracking, conversion tagging, feed integrity, and audience framework implementation prior to launch, collaborating with Ad Operations and Analytics.

• Create and present client-facing materials that showcase thought leadership and professional communication.

• Provide guidance and collaborate with team members to achieve client objectives.

• Support SEM reporting dashboards and deliver insights regarding performance, auction behavior, query trends, feed health, and algorithmic learning.

• Work with Finance to address media billing issues.

• Ensure compliance with client budgets while achieving objectives.

• Manage junior staff through training, prioritization, and client deliverables.

• Stay informed about media trends and industry opportunities.

• Perform additional duties and responsibilities as assigned.

⛳️ Requirements

• Minimum of 5 years of Paid Search experience required, including direct management of Google Ads and Microsoft Ads.

• Familiarity with SEM management platforms such as DeepSearch or SA360, or direct execution on Google Ads and Microsoft Ads.

• Experience in leading teams within Google Ads and Microsoft Ads.

• Knowledge and application of first- and third-party data.

• Strong organizational and analytical skills.

• Ability to multitask and deliver work within established deadlines.

• Capability to work effectively with internal teams and business groups, including Creative, Account Management, Finance, and Project Management.

• Proficient communication skills for interacting with team members, external media representatives, and current clients.

• Preparedness for a dynamic work environment and comfort in making decisions.

🏝️ Benefits

• Multiple health insurance options.

• Flexible PTO.

• Life insurance.

• 401K.