Senior Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate strategies and oversee the performance of paid search accounts to enhance client results and growth.

• Handle paid search initiatives on Google, Bing, and the proprietary Deep Search tool.

• Independently manage budgets and campaign objectives to meet or surpass client expectations.

• Develop target management solutions and tracking methods to boost performance.

• Track expenditures and revenue against objectives, communicating performance challenges to clients and the team.

• Supervise campaign structure, targeting, advertisements, scheduling, ad copy, extensions, and GMC promotions.

• Perform keyword research, including identifying high-performing and negative keywords.

• Responsible for regular and ad hoc client-facing reporting and analysis of performance trends.

• Identify account issues and propose performance enhancements.

• Lead strategic planning, testing roadmaps, testing execution, and reporting processes.

• Cultivate client relationships, conduct client calls, and serve as the primary contact for paid search inquiries.

• Provide prompt client updates and follow up on requests and meetings.

⛳️ Requirements

• A minimum of 2 years in a dynamic agency, media, or marketing setting.

• Practical experience in creating and managing paid search campaigns.

• Expertise in Google Ads and Bing Ads.

• Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, and Microsoft Word/Google Docs.

• Strong organizational and communication skills.

• Skilled in SEM reporting and using third-party analytics tools, such as GA4 and Adobe.

• Certification in Google AdWords or the ability to acquire certification.

• Experience in managing data feeds and shopping campaigns.

• Capacity to articulate complex information and nuanced situations effectively.

• Ability to collaborate effectively in a remote work environment.

🏝️ Benefits

• Various health insurance options available.

• Flexible Paid Time Off (PTO).

• Life insurance coverage.

• 401K plan.