PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Strategically plan, develop, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Formulate strategies that encompass targeting, campaign frameworks, budget management, bidding approaches, creative guidance, offers, and lead-generation goals.

• Administer and enhance campaigns focusing on HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and various other residential services.

• Evaluate metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.

• Emphasize lead quality and downstream sales effectiveness, rather than solely concentrating on lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, target audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B testing across various elements including creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and partner with creative teams on developing hooks, angles, offers, video concepts, images, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while ensuring target CPL and lead quality are met.

• Implement and supervise Meta Pixel, Conversions API, events, tracking, and attribution processes.

• Identify campaign inefficiencies, resolve tracking issues, and devise data-driven growth strategies.

• Prepare clear and actionable performance reports for clients and internal stakeholders.

• Keep abreast of updates in Meta Ads, Advantage+ solutions, attribution modifications, and paid-social strategies.

⛳️ Requirements

• Demonstrated, practical experience in managing Meta Ads campaigns for U.S.-based home service businesses is essential and non-negotiable.

• A minimum of 4 years of direct experience managing Meta Ads campaigns.

• Proven track record of generating leads for businesses located in the U.S.

• In-depth understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling techniques.

• Experience overseeing multiple Meta Ads accounts concurrently, ideally within a performance marketing or digital marketing agency.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that have been personally managed or directly contributed to.

• Capability to provide 2-5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced proficiency in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Strong grasp of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement techniques.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience with CRM platforms like GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices in landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is mandatory.

• Proficient in Excel or Google Sheets for reporting and analyzing campaign data.

• Exceptional written and verbal communication skills in English.

• Willingness to work during Pacific Standard Time (PST) business hours.

• Minimum computer specifications include: 12 GB RAM, 128 GB SSD or higher, 2 GB graphics memory, and a qualifying Intel, AMD, or Macintosh processor.

• Must have a mouse and keyboard setup.

• Internet requirements include: jitter below 10ms, latency under 160ms, upload speed above 25 Mbps, and download speed above 40 Mbps.

• A LAN-cabled internet connection is required.

• A power backup solution that sustains a minimum of 8 hours is necessary; a UPS alone is not sufficient.

• Applicants must provide an updated resume/CV along with shareable links to relevant creative samples and details of the requested campaign experience.

• Candidates must have permission to share submitted materials and ensure the removal of any confidential, proprietary, or personally identifiable client information as required.

🏝️ Benefits

• Full-time remote position.

• Reliable computer or laptop, stable high-speed internet connection, a noise-free workspace, and a backup internet/power solution are necessary for uninterrupted productivity.

• Noise-cancelling headset provided.

• LAN-cabled internet connection required.

• Reliable power backup that sustains a minimum of 8 hours (full shift) is essential.