Senior Paid Social Strategist – Meta

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of Meta strategy and daily implementation for a range of DTC accounts.

• Develop, organize, and manage budgets, conduct tests, and make scaling decisions.

• Oversee monthly Meta expenditure exceeding $100K in alignment with ROAS, CPA, and MER objectives.

• Set up and quality assure pixel, CAPI, event quality, catalog, and feed tracking.

• Conduct structured creative testing and link creative performance to in-platform actions.

• Provide support for Google, TikTok, and other channels that impact assigned accounts.

• Offer insights on cross-channel budget distribution.

• Lead the paid social segment of client calls and articulate performance insights.

• Mentor junior buyers in the team.

• Serve as the QA checkpoint for paid social tasks prior to launch.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid social within an agency or rapidly growing brand setting.

• Extensive knowledge of Meta, including Advantage+, CBO, signal quality, CAPI, and incrementality.

• Experience managing monthly budgets of $100K or more with documented improvements in efficiency.

• Background in DTC or e-commerce management.

• Experience with premium or luxury average order value (AOV) is a significant advantage.

• Proficient understanding of Google Ads, with the ability to discuss it knowledgeably.

• Familiarity with GA4, Looker Studio, and attribution methodologies.

• Fluent and confident in English with strong communication skills for client interactions.

• Ability to thrive in a fast-paced remote environment managing multiple accounts.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Potential for quarterly performance bonuses.