Senior Paid Social Strategist – Meta

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Meta strategy and daily execution for a range of DTC accounts, encompassing build, structure, budget management, testing, and scaling decisions.

• Oversee a monthly Meta budget exceeding $100K, ensuring alignment with ROAS, CPA, and MER objectives.

• Set up and verify tracking processes, including pixel, CAPI, event quality, catalog, and feed health.

• Conduct organized creative testing.

• Provide briefs for creative work, assess deliverables, and link creative performance to in-platform decisions.

• Assist with Google, TikTok, and other channels as they pertain to assigned accounts.

• Offer insights on cross-channel budget distribution.

• Lead the paid social segment of client communications.

• Clearly articulate performance metrics, make informed recommendations, and assertively address requests that may not benefit the client.

• Guide and mentor junior buyers.

• Serve as the quality assurance checkpoint for paid social initiatives prior to launch.

⛳️ Requirements

• A minimum of 4 years of direct paid social experience, either in an agency setting or on the brand side within a high-growth environment.

• Extensive knowledge of Meta platforms: Advantage+, CBO, signal quality, CAPI, and incrementality.

• Proven management of monthly budgets over $100K, with documented improvements in efficiency.

• Experience in DTC or e-commerce environments.

• Experience with premium or luxury average order values is a significant advantage.

• Familiarity with Google Ads.

• Proficient in GA4, Looker Studio, and attribution methodologies.

• Fluent and confident in English communication.

• Excellent client communication skills; this is a client-facing role.

• Ability to thrive in a fast-paced remote work environment managing multiple accounts.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Potential for quarterly performance bonuses.