Paid Media Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of customer acquisition performance across paid search and various performance marketing channels.

• Create annual and quarterly growth strategies that align with business objectives and revenue goals.

• Discover scalable growth opportunities across different channels, audiences, products, and markets.

• Suggest investment allocations based on performance, incrementality, and overall business impact.

• Influence forecasting, budget planning, and growth objectives.

• Manage strategy and performance for Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and other emerging search experiences.

• Guide strategies for keywords, audience targeting, bidding, creative development, landing pages, and measurement.

• Create testing roadmaps to enhance efficiency and increase acquisition volume.

• Collaborate with agencies and platform teams to guarantee top-tier execution.

• Enhance conversion rates throughout the acquisition journey in partnership with product, UX, analytics, and lifecycle marketing teams.

• Identify opportunities to boost quote starts, completions, sales conversion, and customer onboarding processes.

• Lead landing page testing and conversion rate optimization (CRO) initiatives.

• Track metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rate, contribution margin, return on ad spend (ROAS), and incrementality.

• Assess attribution models and measurement methodologies.

• Develop executive-level reports and performance narratives.

• Lead relationships with external agencies and platform partners.

• Analyze new technologies, tools, and marketing collaborators.

• Stay informed about industry trends, including AI search, automation, audience targeting, and measurement innovations.

• Initiate and assess new channel pilot programs.

⛳️ Requirements

• 2-4+ years of experience in performance marketing.

• Extensive knowledge of Google Ads and Microsoft Ads.

• Experience managing annual media budgets exceeding $5M.

• Strong grasp of acquisition economics, including CAC, LTV, ROAS, and incrementality.

• Proven track record in scaling customer acquisition initiatives.

• Excellent analytical and problem-solving capabilities.

• Experience in managing agencies and external partnerships.

• Advanced skills in Excel and performance reporting.

• Preferred experience in regulated industries.

• Familiarity with attribution and media mix modeling.

• Knowledge of GA4, Looker, Power BI, or similar analytics platforms.

• Experience with CRO platforms and experimentation programs.

• Proven experience leading multi-channel acquisition programs.

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance.

• Basic life insurance provided at no cost to the employee.

• Company-funded short-term and long-term disability coverage.

• 12 weeks of fully paid parental leave.

• Health Savings Account (HSA) options available.

• Flexible Spending Accounts (FSA) offered.

• Retirement savings plan provided.

• Personal paid time off (PTO) policy.

• Paid holidays and a company-wide Wellness Day off.

• Paid time off for volunteering at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits available.

• Group pet insurance options.

• On-the-job training and skills development opportunities.

• Employee Assistance Program (EAP) accessible.