Senior Creative Designer – Performance Marketing, Static & Motion

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of paid static creative for Kraken Consumer across product launches, campaigns, promotions, and ongoing activities.

• Create engaging content for platforms such as Meta, TikTok, YouTube, LinkedIn, Reddit, and X.

• Conceptualize and edit performance videos in formats including 9:16, 1:1, and 4:5.

• Generate and assist in the production of AI-driven video and imagery.

• Develop culturally relevant, internet-native concepts and creative themes.

• Adapt and localize assets for various markets, languages, formats, and regulatory requirements.

• Oversee approximately a dozen simultaneous workstreams across multiple formats and markets.

• Design creative content for testing and analyze results to guide hooks, concepts, and edits.

• Collaborate with Product Marketing, compliance, and regional teams to obtain necessary approvals.

• Uphold high standards of quality and maintain organized files.

• Report to the Creative Lead of Consumer Creative & Design.

• Act as a senior individual contributor without direct reports.

⛳️ Requirements

• Minimum of 5 years in performance creative within a high-volume in-house team or performance agency.

• A portfolio showcasing paid static work, two or three complete video cuts, AI-generated or AI-assisted projects, and tested concepts with quantifiable results.

• Proficiency in layout, hierarchy, typography, and composition across thumbnails, feeds, and multilingual formats.

• Experience with platform-native content for Meta, TikTok, and YouTube.

• Skills in video production from concept development to finished, sound-designed cuts.

• Advanced knowledge of generative AI video and image tools, with examples of completed work.

• Familiarity with structured creative testing programs and metrics such as thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS.

• Deep understanding of internet and meme culture.

• Ability to efficiently navigate multiple review rounds and last-minute changes.

• Experience working within regulatory frameworks and market-specific requirements.

• Strong copywriting skills, utilizing plain language, value-oriented messaging, without hype or jargon.

• Proficient in Figma and Adobe Creative Cloud, including After Effects, Premiere, and Photoshop.

• Strong skills in generative AI.

• A curiosity about investing and cryptocurrency, along with the ability to communicate the concepts effectively.

• Applications must include a resume and a portfolio.

• Candidates may be requested to complete job-related skills or work-style assessments.

🏝️ Benefits

• Equity program.

• Bonus program.

• Wellness allowance.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Equal opportunity employment.