Senior Paid Search Strategist, Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Google strategy and its daily execution across Search, Shopping, Performance Max, and YouTube.

• Oversee a monthly Google budget of over $100K, ensuring alignment with ROAS, CPA, and MER goals.

• Manage the Merchant Center and ensure the health of feeds from start to finish.

• Identify and resolve disapprovals, feed discrepancies, and Shopify synchronization issues.

• Organize Performance Max by utilizing asset groups, exclusions, signal inputs, and performance assessments.

• Formulate and advocate for strategies regarding branded spending and its incremental impact with clients.

• Provide support for Meta, TikTok, and other channels as they relate to account performance.

• Develop insights on cross-channel budget allocation.

• Lead discussions during client calls focused on paid search initiatives.

• Clearly articulate performance metrics, offer recommendations, and assertively address concerns when needed.

• Guide and mentor junior buyers.

• Serve as the quality assurance checkpoint for paid search campaigns prior to their launch.

⛳️ Requirements

• A minimum of 4 years of hands-on experience with Google Ads, either on the agency side or within a fast-growing brand.

• Profound expertise in Search, Shopping, and Performance Max.

• Strong troubleshooting skills related to Merchant Center and feeds.

• Experience managing Google budgets exceeding $100K monthly with documented improvements in efficiency.

• Background in direct-to-consumer (DTC) or e-commerce management.

• Experience in premium or luxury average order value (AOV) markets is a significant advantage.

• Familiarity with Meta platforms.

• Proficient in GA4, Looker Studio, and attribution methodologies.

• Fluent and confident in English communication.

• Excellent client communication skills, as this position involves direct client interaction.

• Ability to navigate multiple accounts in a dynamic remote work setting.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaborative environment.

• Potential for quarterly performance bonuses.