Senior Paid Social Strategist, Meta

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of Meta strategy and oversee daily execution across a range of DTC accounts.

• Develop account frameworks, manage budget pacing, conduct testing, and determine scaling strategies.

• Oversee a monthly Meta expenditure exceeding $100K while meeting ROAS, CPA, and MER objectives.

• Set up and validate pixel, CAPI, event quality, catalog, and feed tracking.

• Execute organized creative testing, provide briefs for creatives, evaluate deliverables, and link creative performance to in-platform activities.

• Assist with Google, TikTok, and other platforms that impact the assigned accounts.

• Offer guidance on cross-channel budget distribution.

• Spearhead the paid social segment of client meetings and deliver performance recommendations.

• Mentor junior buyers and review paid social work prior to launch.

⛳️ Requirements

• 4+ years of direct paid social experience within an agency or fast-growing brand setting.

• Extensive Meta knowledge, including Advantage+, CBO, signal quality, CAPI, and incrementality.

• Directly managed monthly budgets of $100K+ with recorded efficiency improvements.

• Experience owning DTC or e-commerce initiatives.

• Experience with premium or luxury average order value (AOV) is a significant advantage.

• Proficient understanding of Google Ads.

• Familiarity with GA4, Looker Studio, and attribution methodologies.

• Fluent, confident in English with strong communication skills for client interactions.

• Able to thrive in a dynamic remote environment managing multiple accounts.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Quarterly performance bonus potential.