Senior Paid Social Strategist – Meta

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Meta strategy and manage daily operations across a variety of DTC accounts, encompassing campaign development, architecture, budget management, testing, and scaling strategies.

• Oversee a monthly Meta budget exceeding $100K, ensuring alignment with ROAS, CPA, and MER objectives.

• Set up and conduct quality assurance on tracking mechanisms, including pixel, CAPI, event quality, catalog, and feed health.

• Execute structured creative testing; provide briefs for creative, evaluate deliverables, and link creative performance to in-platform decisions.

• Offer support for Google, TikTok, and other platforms as they impact accounts.

• Develop a perspective on cross-channel budget distribution.

• Lead the paid social segment during client discussions, articulate performance insights, offer recommendations, and assertively address concerns when necessary.

• Guide junior buyers and act as the quality assurance checkpoint for paid social initiatives before they go live.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid social within an agency or fast-growing brand setting.

• Extensive knowledge of Meta, including Advantage+, CBO, signal quality, CAPI, and measuring incrementality.

• Experience managing monthly budgets of $100K or more with a proven record of efficiency improvements.

• Experience in DTC or e-commerce roles.

• Experience with premium or luxury average order value (AOV) is a significant advantage.

• Familiarity with Google Ads and the ability to discuss it authoritatively.

• Proficient in GA4, Looker Studio, and general attribution concepts.

• Fluent and confident in English.

• Excellent client communication skills; this position involves direct client interaction.

• Ability to thrive in a dynamic remote work environment with multiple accounts.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Potential for quarterly performance bonuses