Senior Paid Social Specialist – Mobile, App

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, and enhance Paid Social campaigns on platforms such as Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.

• Acquire new customers, drive revenue growth, and increase LTV while ensuring operational efficiency.

• Adhere to established playbooks and translate performance analytics and creative insights into actionable next steps.

• Test innovative strategies on a small scale before broader implementation.

• Collaborate closely with Creative, Analytics, Product/Bliss Point teams, and senior channel leaders.

• Clearly communicate with clients and document valuable learnings for future use.

• Prepare precise client updates and contribute to Quarterly Business Review (QBR) materials.

• Articulate results and suggest next steps using straightforward language aligned with objectives.

• Address client inquiries within established guidelines and escalate necessary trade-offs.

• Oversee daily operations of Paid Social campaigns.

• Implement best practices for Paid Social across creative assets, audience targeting, and signal quality.

• Utilize platform features including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Leverage Bliss Point signals for daily optimizations and provide feedback to Product/Analytics teams.

• Regularly monitor performance, pacing, and budgets on a daily and weekly basis.

• Conduct basic A/B tests with predefined success metrics.

• Ensure the quality of pixel/CAPI, event tracking, UTM parameters, and GA4 data.

• Manage workload efficiently, ensure timely delivery, and minimize rework and unproductive spending.

• Document insights to close the feedback loop.

• Provide mentorship and delegate tasks to junior team members.

⛳️ Requirements

• 3-5+ years of experience managing Paid Social campaigns, including hands-on execution, pacing, and optimizations.

• Proficient experience with Meta and TikTok platforms.

• Strong ability to plan and execute campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit.

• Familiarity with LinkedIn and X is an added advantage.

• Comfortable using GA4 and analytics tools from various platforms.

• Capable of converting data into clear next steps and basic forecasts.

• Ability to provide clear updates to clients.

• Experience in cross-functional collaboration.

• Skilled in mentoring and delegating tasks to junior team members.

• Advanced proficiency in Excel/Sheets and presentation software.

🏝️ Benefits

• Unlimited paid time off.

• 20 paid holidays.

• Fully remote work environment.

• Flexible working arrangements.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma access.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity options.

• Birthing parents are entitled to 16 weeks of leave at 100% pay.

• Partners receive 12 weeks of parental leave at 100% pay.

• Access to on-demand learning resources.

• Mentorship program opportunities.

• Leadership and management development resources and programs.

• Monthly variable revenue payment opportunities (RevShare).

• Discretionary annual performance bonuses available.

• Incentive pay and equity details available upon request.