Senior Paid Social Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish growth forecasts and paid social strategies for each account in the portfolio.

• Identify limitations in accounts related to offers, creative, and landing pages, and implement effective solutions.

• Create and manage creative testing roadmaps for various audiences, creative assets, offers, landing pages, and campaign frameworks.

• Take ownership of strategy and performance for a portfolio of DTC e-commerce brands.

• Convert business objectives into actionable paid social strategies that yield measurable outcomes.

• Direct account planning and propose initiatives aimed at enhancing acquisition, efficiency, and profitable growth.

• Collaborate with Growth Executives to execute strategic recommendations.

• Evaluate performance across Meta, TikTok, Triple Whale, Shopify, and various reporting tools.

• Track metrics such as ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency.

• Recognize underperformance and devise recovery strategies.

• Partner with Creative Strategists to refine messaging, hooks, formats, offers, and content themes.

• Leverage consumer insights and campaign learnings to shape creative direction.

• Stay informed about platform trends and opportunities on Meta and TikTok.

• Utilize AI tools daily for research, ideation, analysis, strategic planning, and enhancing workflow efficiency.

• Serve as the primary strategic contact for assigned clients on a day-to-day basis.

• Lead performance reviews, planning sessions, and strategy discussions.

• Present commercial insights and foster client retention.

• Become integral to the client portfolio, take charge of account strategy, and assist in the development of the Paid Social Manager.

⛳️ Requirements

• 3+ years of experience in paid social media within an agency or DTC e-commerce environment.

• Proven success in scaling brands using advertising on Meta and TikTok.

• In-depth knowledge of paid social strategies, customer acquisition, creative testing techniques, and full-funnel growth planning.

• Strong commercial insight linking marketing performance to broader business goals and growth results.

• Demonstrated experience in formulating account strategies that enhance customer acquisition efficiency, boost revenue, and drive sustainable growth.

• Advanced analytical skills with proficiency in Triple Whale, Shopify, GA4, Meta, and TikTok reporting platforms.

• Excellent communication skills in client-facing situations.

• Experience in mentoring, coaching, or supporting junior team members.

• Strong organizational and project management abilities.

• Proactive, commercially focused, and comfortable taking charge of performance outcomes.

• Passionate about growth marketing, innovation, and assisting clients and colleagues in achieving success.

🏝️ Benefits

• Fast-growing company with a collaborative, people-first culture.

• Remote work options along with optional access to the London office.

• 27 days of annual leave, in addition to Bank Holidays and a day off for your birthday.

• Opportunity to work abroad for up to 30 days each year.

• Company pension scheme.

• Clearly defined employee progression roadmap.

• Private health insurance available after 6 months.

• Life insurance coverage.

• Smart Health wellbeing support services.

• Healthcare cash plan that covers dental, optical, and physiotherapy services.

• Annual salary reviews.

• Quarterly performance assessments and structured progression plans.

• Monthly incentives.

• Kudos reward program.

• Christmas performance bonus scheme.

• Continuous training and personal development opportunities.