Senior Paid Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance metrics into clear recommendations and strategic insights.

• Cultivate client relationships to support retention, renewals, and referrals.

• Proactively identify and tackle account risks and opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other critical acquisition metrics.

• Analyze underperforming campaigns and identify opportunities for enhancement.

• Create structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide clear creative guidance.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic judgment.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and solve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Proven track record in managing campaigns to meet defined performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including the creation of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Direct-response advertising expertise.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative contributions.

• Strongly preferred: Experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus opportunities.