Senior Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and upcoming actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Interpret performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering new opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns and implement strategies for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction as needed.

• Utilize AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to detect funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards defined performance goals while ensuring client retention.

• Exceptional direct-response copywriting capabilities, including ad copy and script writing.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing within an agency setting.

• Preferred: Experience with direct-response advertising.

• Candidates seeking upper compensation levels must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Upper-range candidates should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative efforts.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training and Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance Bonus potential.