Senior Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and upcoming actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while exploring opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account configurations, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to identify and implement performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign settings.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for experimental purposes.

• Derive creative and messaging hypotheses from performance data analytics.

• Collaborate with video editors, providing creative guidance.

• Utilize AI tools to expedite research and copywriting processes.

• Set up and resolve issues with tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and workflows for lead routing.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while managing client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards established performance goals while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for candidates with lead-generation and appointment-setting campaign experience.

• Video sales letter marketing experience is a plus.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is advantageous.

• Preference for candidates with direct-response advertising experience.

• Candidates at the upper compensation level must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels; demonstrable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Remote Work options.

• Flexible Scheduling.

• Performance-Based Bonus.