Senior Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts as the main strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategies, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours ahead of scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks while spotting new opportunities.

• Create, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify optimization opportunities.

• Formulate testing strategies across audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks through Zapier, and establish lead-routing workflows.

• Resolve technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, including significant responsibilities in Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading strategy discussions with clients.

• Proven track record of managing campaigns to meet defined performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Expertise in direct-response advertising.

• Candidates seeking upper compensation ranges must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, demonstrating measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience with financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance-based Bonus.