Senior Paid Search & Tracking Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Spearhead the strategic growth of Google Ads accounts for various education brands.

• Create and expand Search, Performance Max, and other Google campaigns across intricate lead-generation funnels.

• Oversee substantial advertising budgets while emphasizing efficiency, scalability, and long-term profitability.

• Discover new growth avenues by analyzing search behavior, market potential, and performance metrics.

• Continuously enhance account structures, campaign layouts, and bidding strategies.

• Optimize and refine Smart Bidding strategies using high-quality conversion indicators.

• Generate concepts for value-based bidding and assess different conversion stages throughout the funnel.

• Examine conversion delays, funnel obstacles, and quality variances among campaigns, audiences, and traffic sources.

• Collaborate with CRM, Sales, and Data teams to enhance lead and conversion quality.

• Design and implement tests aimed at boosting campaign and funnel efficacy.

• Maintain data integrity across the Google marketing ecosystem.

• Further develop tracking configurations in Google Tag Manager, Google Analytics 4, and Google Ads.

• Design and ensure quality for Enhanced Conversions, Offline Conversion Imports, and other measurement solutions.

• Investigate tracking, attribution, and data-quality challenges, devising sustainable solutions.

• Provide a dependable data foundation for Smart Bidding and automated optimization systems.

• Identify and execute automation and AI opportunities within the paid search workflow.

• Leverage cutting-edge AI tools to expedite analyses, testing protocols, and operational processes.

• Assess new advancements in Google Ads, measurement techniques, AI, and marketing automation.

• Actively influence the future strategy of paid search and measurement.

⛳️ Requirements

• A minimum of 6 years of practical experience in building, managing, and scaling Google Ads accounts.

• Demonstrated success in managing and optimizing substantial advertising budgets, preferably exceeding €500,000 per month.

• Profound expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization.

• Several years of experience in lead-generation business models featuring complex, multi-stage funnels and extended conversion cycles.

• Background in an in-house role within a growth-driven company, scale-up, or digital business.

• Proven track record in developing and executing growth strategies for performance-oriented business models.

• Strong analytical capabilities with the ability to transform complex relationships into actionable recommendations.

• Fluent in written and spoken German.

• Proven experience in independently designing, executing, and further developing cross-channel tracking architectures.

• Excellent knowledge of Google Tag Manager (both web and server-side), Google Analytics 4, and conversion tracking across multiple advertising platforms.

• Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and first-party data strategies.

• Familiarity with Offline Conversion Imports and CRM-based measurement configurations.

• Ability to independently construct and validate tracking and data flows among advertising platforms, CRM, analytics, and BI systems.

• Deep understanding of how data quality, signal loss, attribution, and conversion latency influence Smart Bidding systems.

• Experience in troubleshooting, quality assurance, and documentation of complex tracking implementations.

• A significant advantage: experience in education, professional training, or EdTech.

• Experience with business models funded through education vouchers.

• Familiarity with multi-stage lead-generation funnels and extended conversion cycles.

• Experience in organizations with intricate CRM and sales processes.

• Experience with HubSpot.

• Experience optimizing for quality-based offline conversions.

🏝️ Benefits

• Fully remote work within Germany.

• Opportunity to work remotely from another European country for limited periods (primary residence and work location in Germany).

• 30 days of annual leave.

• Flexible working hours and a high level of autonomy.

• Competitive compensation package.

• Modern hardware and home-office equipment provided.

• Company pension contribution.

• Regular team and company events.

• Corporate benefits offered.

• €50 tax-free monthly non-cash benefit post-probation, usable flexibly in your local area.

• The chance to merge education and technology, making a measurable impact on society.

• Significant opportunity to shape the ongoing evolution of our Google Ads, tracking, and measurement ecosystem.

• Access to modern AI tools and innovative marketing technologies.

• Close collaboration with experts in CRM, Data, BI, and Marketing.

• Short decision-making processes in an environment where data-driven decisions are genuinely implemented.