Senior Paid Search Strategist, Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the Google strategy and its daily implementation across Search, Shopping, Performance Max, and YouTube.

• Oversee a monthly Google budget exceeding $100K while achieving ROAS, CPA, and MER objectives.

• Manage the Merchant Center and ensure the health of product feeds from start to finish.

• Identify and troubleshoot disapprovals, feed discrepancies, and Shopify synchronization issues.

• Organize Performance Max campaigns with asset groups, exclusions, signal inputs, and performance assessments.

• Develop and advocate for strategies regarding branded expenditure and its incremental value to clients.

• Provide support for Meta, TikTok, and other channels as they impact accounts.

• Establish a perspective on cross-channel budget allocation.

• Lead the paid search discussions during client calls, articulating performance insights alongside recommendations.

• Assertively decline requests that do not align with the client's best interests.

• Guide and mentor junior buyers.

• Serve as the quality assurance checkpoint for paid search initiatives prior to launch.

⛳️ Requirements

• A minimum of 4 years of hands-on experience with Google Ads, either in an agency or a high-growth brand environment.

• Extensive expertise in Search, Shopping, and Performance Max, along with skills in Merchant Center and feed troubleshooting.

• Proven experience managing Google budgets over $100K monthly with documented improvements in efficiency.

• Experience in direct-to-consumer (DTC) or e-commerce roles.

• Background in premium or luxury Average Order Value (AOV) is a significant advantage.

• Adequate knowledge of Meta to engage in credible discussions.

• Proficient in GA4, Looker Studio, and attribution concepts.

• Excellent command of English, combined with strong communication skills for client interactions.

• Ability to manage multiple accounts effectively in a dynamic remote setting.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Opportunity for quarterly performance bonuses.