Senior Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid search performance across all ProSites verticals, managing account structure, bidding strategies, budgets, impression share, Quality Score, keywords, negative keywords, targeting, and account architecture.

• Generate qualified traffic and leads through paid search, optimizing campaigns based on market dynamics and competitor actions.

• Provide creative guidance for ad copy and graphical ad templates while overseeing Display Network placements and contextual advertising channels.

• Discover methods to reduce the risk of click fraud across all accounts.

• Utilize AI tools like Claude or ChatGPT for generating ad copy, conducting data analysis, reporting, and enhancing workflow efficiency.

• Supervise automated and smart bidding strategies, ensuring high-quality data feeds to support machine-learning bidding loops.

• Monitor shifts in AI-driven search behavior, AI Overviews, conversational search engines, and answer engines, adjusting bidding, keyword, and landing page strategies accordingly.

• Manage paid social advertising across Facebook, Instagram, and LinkedIn as part of a comprehensive acquisition strategy.

• Develop paid social campaigns, audiences, creative content, and structured A/B tests.

• Collaborate with brand, content, social, marketing, sales, divisional presidents, and other cross-functional teams.

• Oversee weekly and monthly reporting for paid search and paid social, tracking metrics, goals, and revenue contributions.

• Design and implement A/B and incrementality tests, applying statistical significance to optimization strategies.

• Monitor web analytics dashboards and reporting tools to provide insights on performance and recommend next steps.

• Work alongside Sales to support new customer acquisition goals.

• Communicate campaign performance, timelines, and priorities to marketing leadership.

• Maintain consistent attendance and undertake additional duties as assigned by management.

⛳️ Requirements

• Minimum of 5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Proven experience managing moderate to large-scale accounts across various verticals.

• Demonstrated hands-on experience with AI tools in daily campaign management.

• Proficient in automated and smart bidding strategies within Google Ads and Microsoft Advertising, including Performance Max and Google Demand Gen.

• Expertise in Google Analytics 4 and Google Tag Manager for tracking, attribution, and conversion measurement.

• Capability to design and analyze A/B or multivariate tests and apply statistical significance.

• Experience in executing paid social campaigns using Facebook Ads Manager, Instagram, and LinkedIn.

• Strong analytical and Excel skills linked to pipeline and revenue objectives.

• Familiarity with dashboarding and visualization tools such as Looker, Tableau, and/or DataBox.

• Understanding of AI Overviews, conversational search engines, and answer-engine interactions.

• Excellent written and verbal communication skills.

• Experience with Salesforce or a similar CRM.

• Preferred certifications in Google Ads and/or Microsoft Advertising.

• Preferred Meta Blueprint certification.

• Ability to sit for extended periods.

• Willingness to work overtime and weekends as necessary.

• Must be capable of lifting at least 20 pounds.

• Some management positions may require occasional travel.

🏝️ Benefits

• Salary range of $80,000 - $132,500 per year.

• Fully remote work setup.

• Potential for overtime and weekend work when needed.

• Some management roles may involve occasional travel.