Senior Paid Media Strategist, Meta, Google

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of Meta and Google strategies, executing daily operations across accounts, which includes building, structuring, budget management, testing, and scaling efforts.

• Oversee a combined monthly expenditure of over $100K, aligning with MER, ROAS, and CPA objectives.

• Implement Meta Advantage+ and CBO frameworks, ensuring signal quality is protected, and configure and validate pixel, CAPI, and event quality.

• Manage Google Search, Shopping, Performance Max, and YouTube, handling asset groups, exclusions, signal inputs, and settings for new customer acquisition.

• Maintain end-to-end health of Merchant Center and product feeds; troubleshoot disapprovals, identify feed gaps, and resolve Shopify synchronization issues.

• Formulate and advocate for strategies regarding branded spending and incrementality in discussions with clients.

• Determine budget allocation between Meta and Google when both platforms report similar conversions.

• Conduct structured creative testing, provide creative briefs, critique deliverables, and link creative performance to in-platform decisions.

• Assist with TikTok and additional channels that impact designated accounts.

• Lead the paid media segment of client meetings, articulate performance insights, recommend actions, and challenge requests that do not align with client interests.

• Manage 3 to 4 client accounts for premium and luxury DTC brands.

⛳️ Requirements

• 5+ years of direct experience in paid media within an agency or a rapidly growing brand.

• Profound expertise in at least one of Meta or Google, along with verified, hands-on experience with the other; must have personally managed both platforms.

• Managed monthly budgets exceeding $100K, demonstrating documented efficiency improvements with significant spending on each platform.

• Strong foundational knowledge of Meta, including Advantage+, CBO, signal quality, and CAPI.

• Solid understanding of Google fundamentals such as Search, Shopping, Performance Max, Merchant Center, and troubleshooting feeds.

• Experience in DTC or e-commerce environments.

• Experience with premium or luxury Average Order Value (AOV) is a significant advantage.

• Proficiency in GA4, Looker Studio, Shopify, and attribution methodologies.

• Fluent and confident in English, with strong communication skills for client interactions.

• Capable of managing multiple accounts in a dynamic remote setting.

• Must be based in the US or Canada, with availability to align with US time zones for client calls.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Quarterly bonus opportunities