Paid Media Specialist

This is a fully remote position, open to applicants in Colombia, +3 more countries.

📋 Description

• Manage daily advertising operations on Meta, TikTok, and Snapchat.

• Upload 10–12 new video ads each week into testing campaigns, aiming for two to three launches weekly.

• Modify assets for each platform, including adjusting aspect ratios, crops, links, and safe zones.

• Craft primary text, headlines, and descriptions for each campaign launch.

• Monitor ad approvals, submit appeals, and follow up on platform-specific rejections.

• Analyze test results against the internal playbook to identify successful and unsuccessful ads.

• Transition winning ads into scaling campaigns and modify budgets accordingly.

• Retest ads that underperform with new video and copy combinations.

• Collaborate with attribution events, Google Tag Manager, and Google Analytics.

• Evaluate performance across platforms and highlight effective strategies.

• Work closely with the founders and gradually take on additional analysis and cross-platform tracking responsibilities.

⛳️ Requirements

• Recent, hands-on experience with launching ads in Meta Ads Manager; a few months is sufficient.

• Strong understanding of CTR, CPC, and CPA, as well as campaign optimization objectives.

• Excellent organization skills and attention to detail when managing a high volume of assets.

• Self-motivated and proactive, able to operate from a daily check-in while presenting proposals.

• Comfortable utilizing AI tools to enhance efficiency while forming and sharing independent insights.

• Proficient in professional English, both written and spoken.

• Familiarity with TikTok Ads Manager and Snapchat Ads Manager (preferred).

• Experience with ad approvals and appeals in health, wellness, or other regulated industries (preferred).

• Knowledge of Google Tag Manager, Google Analytics, or ad attribution (preferred).

• Experience in direct-to-consumer or e-commerce sectors (preferred).

🏝️ Benefits

• Full-time position, 40 hours per week.

• Completely remote work environment.

• Working hours synchronized with US Eastern Time.