Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist with the daily management of the agency’s operations across paid search, display/programmatic, paid social, and affiliate channels.

• Oversee and enhance performance throughout the marketing and enrollment funnel, focusing on engagement, lead generation, application, and enrollment metrics.

• Monitor and evaluate key performance indicators (KPIs) to facilitate data-driven decision-making and ongoing enhancements.

• Aid in the development and implementation of paid media strategies for 10–12 small to medium university partner accounts.

• Assess campaign effectiveness and convert insights into actionable recommendations.

• Administer quarterly and annual media budgets.

• Supervise media expenditure and pacing.

• Foster relationships with both internal and external stakeholders, including the integrated marketing team, agency partners, and advertising platforms.

• Act as the primary contact for designated partners and internal teams.

• Convey updates on performance, strategic adjustments, and opportunities for optimization.

• Serve as a subject matter expert on paid media best practices.

• Attain annual targets for leads, applications, and enrollments; meet LTV:CAC ratios; and manage quarterly budgets within +/- 3% of objectives.

• Broaden full-funnel marketing strategies, incorporating paid social and video, while reducing year-over-year cost per acquisition (CPA).

• Streamline, automate, and standardize processes wherever feasible.

• Create and adhere to clear work plans.

⛳️ Requirements

• Bachelor’s degree in business, marketing, communications, or a related discipline.

• A total of 3–5 years of experience in Higher Education paid media at the Media Manager and/or Media Specialist level.

• Passion for and interest in the Higher Education sector.

• A positive, collaborative attitude with a strong sense of teamwork.

• Proficient problem-solving skills and the ability to work independently.

• Capability to meet deadlines and demonstrate adaptability as partner and organizational priorities change.

• A data-driven mindset to define KPIs, develop business cases, and quantify project value (preferred).

• Master’s degree in business, marketing, communications, or a related field (preferred).

🏝️ Benefits

• Equal-opportunity employer.

• Diverse and inclusive workforce.