Demand Generation Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and execute B2B Demand Generation strategies.

• Plan and oversee campaigns, channels, and demand generation initiatives.

• Track Marketing and Sales funnel metrics and performance.

• Analyze data to identify opportunities and recommend improvement actions.

• Manage requests and coordinate with agencies and strategic partners.

• Oversee Marketing investments and assess the effectiveness of initiatives.

• Collaborate with the Sales team to generate leads, opportunities, and pipeline.

• Present findings and suggestions to leadership.

• Ensure the ongoing development of strategies aimed at results and revenue generation.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related discipline.

• Experience in Demand Generation, Growth, Performance Marketing, Inbound Marketing, or comparable fields.

• Background in B2B Marketing, preferably within technology companies.

• Proven experience in planning and managing campaigns.

• Understanding of the Marketing and Sales funnel and performance metrics.

• Experience in managing agencies and partnerships.

• Familiarity with paid media, Marketing automation, and CRM systems.

• Proficiency in tools such as RD Station.

• Experience in technology, SaaS, or Cloud companies.

• Experience with complex B2B sales processes and extended sales cycles.

• Knowledge of SEO, website metrics, and analysis of organic performance.

• Experience in integrating Marketing and Sales operations.

• Knowledge of Microsoft Dynamics.

• Proven ability to analyze pipeline, Marketing attribution, and ROI.

• Experience in managing performance marketing agencies.

🏝️ Benefits

• Health and dental insurance.

• Meal/food allowance provided via a Flash card.

• Home office allowance.

• Access to Gympass / Wellhub.

• Life insurance coverage.

• Extended maternity and paternity leave.

• Various partnerships and discounts for education, healthcare, and leisure activities.

• A culture of continuous feedback, including semiannual reviews, 1:1 meetings, an Individual Development Plan (IDP), and BHS Experience.