Paid Media Manager – LATAM, Contractor, Part-Time

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee and enhance Hauler Hero's Google Ads account.

• Gradually increase budgets while ensuring a solid return on ad spend.

• Integrate closed-won deals from HubSpot to target actual customers in bidding.

• Analyze and optimize Meta, Bing, and OpenAI Ads through scaling, adjustments, or reductions.

• Initiate and manage LinkedIn Ads aimed at mid-sized fleets and municipalities.

• Explore new channels like software review sites and YouTube.

• Present at least one new testing concept per channel biweekly, including budget, success metrics, and end dates.

• Maintain the weekly paid media dashboard and an optimization log.

• Collaborate with RevOps on conversion tracking initiatives.

• Provide monthly performance reports by channel, including recommendations to maintain, scale, or cut initiatives.

• Brief the Multimedia Designer and Community & Content Analyst regarding ad creative and landing pages.

• Experiment with messages, offers, and target audiences.

• Familiarize yourself with the product, customers, and sales cycle, conducting an audit of all ad accounts within the first 30 days.

• Address tracking gaps, launch LinkedIn Ads, and deliver the initial two rounds of test concepts within the first 60 days.

• Take ownership of paid media from start to finish, presenting monthly channel results and decisions within the first 90 days.

⛳️ Requirements

• 4+ years of hands-on experience in managing paid media, particularly with Google Ads as a primary focus.

• Proven experience managing campaigns for U.S. markets, preferably in B2B.

• Familiarity with Meta Ads and LinkedIn Ads.

• Strong analytical skills, with the ability to relate ad spending to pipeline and revenue within a CRM.

• Experience in conversion tracking, offline conversion imports, and attribution processes.

• Proficient in written and spoken English, comfortable reporting to U.S.-based leadership.

• A proactive approach to proposing tests and documenting outcomes.

• Comfortable with tools such as Google Analytics, Google Tag Manager, HubSpot, Looker Studio, or similar, as well as spreadsheets.

• Access to reliable high-speed internet.

• Availability during part of core U.S. business hours.

• Based in LATAM.

• Approximately 4 hours per day of part-time availability.

• Bonus: Experience in B2B SaaS or vertical SaaS.

• Bonus: Familiarity with Microsoft Ads or emerging platforms like OpenAI Ads.

• Bonus: Experience in scaling an account while maintaining return on ad spend.

• Bonus: Background in review-site advertising such as Capterra or G2, or YouTube.

• Bonus: Google Ads certifications.

🏝️ Benefits

• Flexible remote part-time work with a distributed team.

• Direct influence on one of Hauler Hero's primary customer acquisition channels.

• Access to real budgets, actual accounts, and opportunities to test new channels.

• Role visibility across marketing, sales, and leadership teams.

• An opportunity to be part of a well-funded, rapidly growing company that is transforming a vital industry.