Senior Google Ads Strategist – Client-Facing

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take charge of Google strategy and daily implementation across Search, Shopping, Performance Max, and YouTube.

• Manage a monthly budget exceeding $500K in Google spending, ensuring alignment with MER, ROAS, and CPA objectives.

• Oversee Merchant Center and ensure feed health from start to finish.

• Identify and resolve disapprovals, feed discrepancies, and Shopify synchronization issues.

• Utilize supplemental feeds and custom labels to guide expenditure.

• Structure Performance Max campaigns with asset groups, exclusions, signal inputs, and settings for new customer acquisition.

• Assess branded spending and its incremental impact, and effectively communicate findings to clients.

• Provide support for Meta, TikTok, CTV, and other channels as they relate to client accounts.

• Develop a perspective on cross-channel budget allocation.

• Lead the Google segment of client meetings.

• Clearly articulate performance metrics, offer recommendations, and push back on requests that do not benefit the client.

• Manage a client account with a monthly Google spend of over $500K, driving it towards performance goals.

⛳️ Requirements

• At least 4 years of hands-on experience with Google Ads in an agency or a rapidly growing brand.

• Extensive knowledge in Search, Shopping, and Performance Max.

• Experience in troubleshooting Merchant Center and feed issues.

• Personally managed Google budgets exceeding $250K monthly, demonstrating documented efficiency improvements.

• Experience in DTC or e-commerce sectors.

• Experience with premium or luxury average order value (AOV) is a significant plus.

• Familiarity with Meta platforms.

• Proficient in GA4, Looker Studio, Shopify, and attribution methodologies.

• Fluent and confident in English.

• Strong communication skills with clients; this role involves direct client interaction.

• Ability to manage accounts in a fast-paced remote setting.

• Must be located in the US or Canada.

• Availability to overlap with US time zones for client interactions.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Quarterly bonus opportunities.