Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to support retention, renewals, and referrals.

• Proactively identify and mitigate account risks and capitalize on opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and identify optimization opportunities.

• Develop structured testing strategies across various audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts targeting financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create new creative and messaging hypotheses.

• Collaborate with video editors and provide clear creative direction.

• Employ AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant involvement in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience working in a performance marketing agency.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonus.