Senior Paid Media Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Serve as the primary strategic contact for a portfolio of client accounts.

• Conduct bi-weekly calls with clients to discuss performance, strategies, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships that aid in retention, renewals, and referrals.

• Identify account risks and opportunities, addressing them proactively.

• Develop, launch, and optimize campaigns for Meta focused on lead generation and appointment booking.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify potential performance enhancements.

• Create testing strategies involving audiences, offers, messaging, creative, and campaign variables.

• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations of messaging for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors, providing creative direction as necessary.

• Utilize AI tools for research and content creation while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel-related issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated capability to manage campaigns towards specific performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered purchase funnels.

• Preferred: Working experience in a performance marketing agency.

• Preferred: Familiarity with direct-response advertising.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with tangible improvements in campaign outcomes, lead quality, conversion rates, and booked appointments.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred for upper compensation candidates.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonuses.