Senior Paid Media Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic contact.

• Facilitate bi-weekly client calls that discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled discussions.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and manage risks and opportunities within accounts.

• Create, launch, and optimize Meta lead-generation and appointment-setting campaigns.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify and implement performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response ad copy and video sales letter scripts targeting financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction.

• Utilize AI tools to expedite research and copy development.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading strategic conversations with clients.

• Demonstrated ability to manage campaigns to meet specific performance targets while ensuring client retention.

• Strong direct-response copywriting capabilities, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving skills.

• Preference for candidates with experience in financial services marketing.

• Preference for candidates with expertise in lead-generation and appointment-setting campaigns.

• Preference for candidates with experience in video sales letter marketing.

• Preference for candidates with experience in high-ticket or considered-purchase funnels.

• Preference for candidates with a background in performance marketing agencies.

• Preference for candidates with direct-response advertising experience.

• Candidates in the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible work schedule.

• Performance Bonus incentives.