Senior Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of automotive dealer accounts utilizing Google Ads, Meta Ads, and Microsoft Advertising on the Fluency platform.

• Manage budgets, bids, search terms, audiences, creative assets, and inventory updates on a monthly basis.

• Take ownership of the largest dealer groups and the most intricate accounts.

• Facilitate monthly performance evaluations and client discussions.

• Resolve tracking issues, including Tag Manager, GA4, inventory feeds, attribution, and account configuration challenges.

• Record solutions and maintain a comprehensive team knowledge base.

• Onboard and mentor new Paid Media Specialists during their initial 90 days.

• Engage regularly with dealer principals, marketing directors, Client Success, and SEO teams.

• Generate precise monthly reports, uphold checklists, and ensure budget pacing aligns with plans.

• Track cost per lead, lead volume, return on ad spend, budget pacing, tracking and feed health, resolution of escalations, new-hire ramp speed, and client retention.

⛳️ Requirements

• Minimum of 5 years of practical experience with Google Ads and Meta Ads, including advanced setup and troubleshooting capabilities.

• Experience in automotive digital marketing, encompassing inventory feeds, Google Merchant Center, and model-level campaigns.

• Background in an agency setting managing a multi-client portfolio, particularly large or high-touch accounts.

• Proficiency in GA4 and Google Tag Manager, focusing on conversion tracking and attribution.

• Familiarity with the Fluency platform.

• Previous experience in the automotive sector.

• Preferred: Experience with OEM co-op programs, training other paid media specialists, and certifications in Google Ads, GA4, Meta Blueprint, or Microsoft Advertising.

🏝️ Benefits

• Flexibility to work remotely or in a hybrid setting, based on your preference.

• A senior position with a significant impact on our largest clients and the team.

• A culture that values Grit, Elevating Others, Embracing Discomfort, and Continuous Improvement.

• A clear pathway for career advancement toward roles such as Paid Media Team Lead, Director of Digital Advertising, or a platform and automation lead position.

• An equal opportunity employer.

• Application accommodations are available upon request.