Senior Performance Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership of and expand the performance marketing engine across platforms such as App Store Ads, Android Ads, Meta, YouTube, and additional channels.

• Develop frameworks for incrementality testing, saturation modeling, and 7-day ROAS and LTV.

• Enhance creative production through content generation, collaborations, UGC agencies, and creator strategies.

• Establish testing infrastructure to promptly identify successful creatives and channels.

• Optimize performance through DSPs and AdTech partners, including LiftOff, AdFuel, and Eyeo.

• Cultivate and enhance relationships with advertising partners.

• Convert channel performance data into LTV- and ROI-informed budget plans in collaboration with leadership.

• Maintain transparency through asynchronous Slack communication, sharing outcomes and rationale.

• Manage budgets, vendor contracts, and ad account configurations across Meta, Google, App Store, and DSP platforms.

• Ensure accurate and reliable attribution and tracking using AppsFlyer and associated tools.

• Collaborate with social media and growth teams.

• Adjust spending in response to tournaments, viral events, product launches, seasonal trends, and other demand cycles.

⛳️ Requirements

• Passion for chess and a desire to help others experience the joy of the game.

• Extensive experience in managing paid acquisition for consumer applications or subscription services.

• Over 5 years of experience in performance marketing or paid user acquisition.

• Proven history of scaling a channel from testing to full implementation.

• Ability to make informed decisions on whether to maintain, cut, or reallocate spending based on efficiency changes.

• Experience with incrementality testing, saturation analysis, and LTV/ROAS modeling.

• Practical expertise with Meta, Google/App Store Ads, YouTube, and various DSP/AdTech platforms.

• Proficient in using mobile attribution tools like AppsFlyer.

• Knowledge of content and social media trends.

• Strong written communication skills with a quick turnaround.

• Preferred: experience in gaming, subscription services, or high-engagement consumer applications.

• Preferred: experience in scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network.

• Preferred: experience in aligning paid spending with organic demand cycles.

• Preferred: experience presenting budget and ROI discussions to executive leadership or board members.

• Ability to work with significant overlap with the Eastern and Pacific time zones in the United States.

🏝️ Benefits

• Fully remote work opportunity from anywhere.

• Asynchronous Slack communication across different time zones.

• A mission-driven, flat, life-affirming culture without corporate constraints.