Senior Paid Media Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Conduct a weekly growth experimentation program across various channels, offers, audiences, creative strategies, and landing pages, while documenting hypotheses, success metrics, kill criteria, and readouts.

• Oversee paid media efforts on platforms such as LinkedIn, Google, Reddit, Meta, AdRoll, and programmatic channels, reallocating budget towards activities that generate pipeline.

• Develop account-based marketing and intent-driven campaigns utilizing first-party data, Apollo, AdRoll intent, and signals from website visitors.

• Take ownership of website conversion optimization across landing pages, forms, offers, and the journey from initial contact to booked meetings.

• Implement ongoing conversion-rate optimization and A/B testing.

• Create automated growth loops for enrichment, scoring, routing, and triggered outreach to BDRs.

• Expand owned and community distribution through platforms such as the TenexSignal newsletter, Reddit, Discord, LinkedIn, and Google and Microsoft partner channels.

• Compose and test advertising, landing page, and nurture sequence copy targeting CISOs and SOC leaders.

• Manage GA4, Google Tag Manager, conversion tracking, UTM governance, and CRM attribution.

• Focus on reporting pipeline and revenue metrics rather than mere click counts.

• Collaborate with Marketing Operations, BDR, Product Marketing, and Sales teams on targeting, lead handoff, and definitions of qualified leads.

• Maintain a backlog of experiments, identify growth loops, lower the cost per qualified opportunity, and consistently contribute to pipeline development.

⛳️ Requirements

• A minimum of 5 years of experience in B2B growth, demand generation, or performance marketing.

• Preferably experience within a SaaS or security startup, with a history of executed experiments that can be articulated and justified.

• Proficient in LinkedIn Ads, Google Ads, AdRoll, Meta, and Reddit.

• Strong analytical skills with tools such as GA4, Google Tag Manager, Looker or Tableau, and advanced Google Sheets or SQL.

• Experience in conversion optimization across landing pages and full-funnel journeys.

• Practical skills in automation using CRM, Apollo, Clay, Zapier, or similar platforms.

• Daily engagement with AI tools for research, content creation, writing, and analysis.

• Effective copywriting skills aimed at executive and technical audiences.

• Excellent communication abilities, capable of converting results into actionable insights.

• Experience marketing to security, DevOps, or infrastructure buyers is a plus.

• Familiarity with SOC workflows, MDR, Google SecOps, or Microsoft Sentinel ecosystems is advantageous.

• Scripting skills in Python, SQL, or JavaScript would be beneficial.

• Experience with community-led and dark-funnel growth strategies is a plus.

• Background in managing campaigns across diverse regions, languages, and time zones is a plus.

• Legal authorization to work in the United States is required.

• Capability to work remotely or be based in Florida; the application will inquire if the candidate can commute to the Kansas City metro area.

🏝️ Benefits

• Limited risk with unlimited potential as an early employee.

• Opportunity to shape and cultivate the company culture.

• Work alongside a small, well-funded, and rapidly expanding startup.

• Individual contributor position with significant ownership.