Senior Paid Media Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee Simpplr’s paid search and digital advertising initiatives across platforms such as Google, Bing, LinkedIn, and other relevant channels.

• Take charge of audience and keyword strategies, budgets, bidding approaches, creative elements, and landing page performance.

• Enhance the entire paid journey from search queries or ad impressions to landing pages and conversions.

• Create and manage testing roadmaps that involve audiences, keywords, creative content, messaging, offers, bidding strategies, and landing pages.

• Transform experiment outcomes into actionable insights and scale successful strategies.

• Manage weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce.

• Clarify performance drivers, investment priorities, and suggest subsequent actions.

• Collaborate with SDRs, Sales, Marketing Operations, Product Marketing, Web, Design, and Content teams.

• Ensure alignment of paid programs with Ideal Customer Profile (ICP), key accounts, campaigns, product launches, and pipeline objectives.

• Explore and implement new paid media channels, tools, and methodologies, including applications of AI and automation.

⛳️ Requirements

• Over 8 years of experience in digital marketing within the B2B SaaS sector.

• More than 5 years of hands-on experience managing paid search campaigns on Google Ads, Bing Ads, and LinkedIn.

• Proven experience in setting strategies across search, paid social, display, and Account-Based Marketing (ABM).

• Experience in reallocating expenditures among channels based on ROI, Customer Acquisition Cost (CAC), and pipeline contributions.

• Demonstrated success running paid campaigns aimed at US/North American enterprise clients.

• Established track record of generating pipeline, securing sales meetings, and customer acquisition.

• Experience managing channel budgets, forecasting expenditures and pipeline, and making allocation decisions informed by ROI and CAC.

• Proficiency in Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC).

• Advanced capabilities in Excel and Google Sheets, including financial modeling for budgets, forecasts, and ROI analysis.

• Ability to present digital performance insights and investment recommendations to Sales, Finance, and Marketing leadership.

• Comfortable collaborating with teams based in the US, with regular availability during US hours.

• Bachelor's degree required.

• Familiarity with Marketo is advantageous.

• Experience in driving Enterprise pipeline and managing SEM programs at scale.

🏝️ Benefits

• Comprehensive health, vision, and dental benefits.

• Flexible work environment.

• Competitive compensation package.