Senior Paid Media Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Lead the strategy, innovation, and performance of various client Paid Media strategies.

• Take ownership of the success for a portfolio of 3–5 client accounts.

• Plan, implement, and audit paid media campaigns that align with client KPIs and marketing objectives.

• Strategize and execute campaigns across platforms such as Google, Meta, LinkedIn, and TikTok.

• Spearhead the testing and implementation of new media channels and tools.

• Collaborate with Creative and Measurement teams on performance, analytics evaluation, and tag management.

• Work alongside SEO counterparts to develop a cohesive cross-channel marketing strategy.

• Create, assess, and deliver actionable Paid Media performance reports to clients.

• Utilize tools to analyze and enhance the efficiency and effectiveness of Paid Media accounts.

• Act as the primary Paid Media contact; lead biweekly and on-demand client calls.

• Retain and expand the assigned client portfolio through effective communication, storytelling, presentations, and relationship building.

• Convey project timelines, manage expectations, and provide proactive progress updates.

• Research client industries, target audiences, objectives, trends, and best practices.

• Assist in sales enablement through upselling/cross-selling opportunities, sales pitches, and client onboarding/kickoff sessions.

• Delegate support tasks and oversee quality assurance for junior team members.

• Directly supervise 1–2 Paid Media team members when applicable.

• Contribute to the development of Media department products, process enhancements, and collaboration with Paid Media leadership.

⛳️ Requirements

• Minimum of 5 years of experience managing Paid Search AND Social campaigns.

• Previous agency experience is essential.

• At least 3 years of client-facing experience is required.

• Strong background in driving and leading paid media account strategy.

• A solid testing and innovation mindset.

• Experience working with Creative resources and contributing to creative briefs and performance-focused social media content.

• Advanced proficiency in Google Analytics 4 and Google Sheets/Excel.

• Strong analytical capabilities, technical knowledge, and meticulous attention to detail.

• Excellent written and verbal communication skills.

• Ability to perform under tight deadlines.

• A genuine curiosity to conduct research for technical tasks.

• Exceptional time management and organizational skills.

• Capacity to receive constructive criticism professionally and learn from feedback.

• Comfort with ongoing personal and professional development.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision insurance plans.

• Virtual Team Events and a fun, casual, inclusive company culture.

• Company-sponsored ClassPass membership.

• 12 weeks of Paid Parental Leave.

• Summer Fridays.

• 401(k) with Employer Match.

• Competitive salary.

• Opportunities for professional growth and learning.

• Remote work flexibility.