Paid Media Strategist, Fashion

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Take charge of executing, analyzing, and driving the growth of campaigns within a designated book of business.

• Collaborate with account leadership to formulate and refine the paid media strategy.

• Oversee reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign management.

• Implement performance marketing across paid social and native media platforms.

• Administer Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Carry out campaign builds and production across various channels, coordinating with Specialists as needed.

• Drive optimizations to enhance performance in line with established goals.

• Manage client budgets and offer guidance on budget modifications.

• Handle internal strategic communications for client teams.

• Provide proactive updates regarding performance, strategy, recommendations, deliverables, and action items.

• Produce weekly client progress summaries that include insights and future suggestions.

• Conduct comprehensive performance reporting and create presentations.

• Leverage data to narrate a story and present results with clear next steps.

• Utilize AI technologies to streamline business processes.

• Engage with Power Digital’s Nova ecosystem.

• Support key performance indicators including team-member EBITDA, client retention, and the management of 5–7 accounts.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2–3 years of experience in digital marketing, with 1–2 years in an agency environment.

• At least 2 years of Direct Response marketing experience, particularly in E-Commerce, Lead Generation, or B2B.

• Minimum 2 years of hands-on experience with Meta Ads for direct response initiatives.

• At least 2 years of experience in Search Engine Marketing.

• Knowledge in bid optimization, keyword research, and ad copy development.

• Extensive campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Strong grasp of full-funnel marketing and the role of paid media within that funnel.

• Excellent written and verbal communication abilities.

• Strong organizational and project management competencies.

• Self-driven with a robust desire to achieve success.

• Outstanding interpersonal skills.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No fees for application, processing, or training.