Director, Digital & Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand an AI-driven performance marketing engine that enhances pipeline, revenue, and growth efficiency.

• Establish and oversee a digital marketing strategy that aligns with pipeline and revenue objectives.

• Convert business priorities into investment strategies, channel distribution, and targeted audience focus.

• Recognize market opportunities, whitespace, and growth drivers for effective planning and budget allocation.

• Create and scale a digital-first pipeline generation engine utilizing paid media, intent signals, and account-based engagement.

• Take ownership of performance across the funnel from engagement to pipeline and revenue.

• Design and optimize multi-channel engagement strategies across SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH.

• Implement AI-driven bidding and budget allocation tools to optimize spending in real time.

• Convert ICP, personas, and segmentation into actionable target audiences.

• Utilize intent data, engagement signals, account insights, predictive modeling, CDPs, identity resolution, and data collaboration tools effectively.

• Define the AI roadmap for digital marketing and assess, pilot, and implement AI platforms and workflows.

• Develop AI-assisted creative testing workflows while establishing responsible AI guidelines.

• Lead experimentation initiatives across channels, creative content, offers, and landing experiences.

• Build, mentor, and guide a high-performing digital marketing team.

• Collaborate cross-functionally with Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing teams.

• Communicate regional performance, pipeline advancements, and digital engagement insights to Geo Leaders.

⛳️ Requirements

• A minimum of 10 years of experience in B2B digital or performance marketing, with cybersecurity experience being a significant advantage; experience in cybersecurity, cloud, or enterprise SaaS is preferred.

• Demonstrated capability to define and lead marketing strategy, beyond merely executing campaigns, with experience influencing planning cycles, investment decisions, and go-to-market strategy.

• Strong comprehension of how digital marketing influences pipeline, revenue, and growth efficiency, along with a proven record of delivering measurable pipeline impact and ROI.

• Extensive expertise in paid media, audience targeting, and performance optimization.

• Practical experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, and account scoring models, or similar technologies.

• Robust experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation.

• Proficient with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and capable of translating data into clear insights and actionable strategies.

• Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with a strong test-and-learn approach and a focus on continuous improvement.

• Ability to operate at both strategic and hands-on levels, demonstrating a bias for action along with strong ownership and accountability.

• Player/coach mentality with experience in leading and developing teams, fostering strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and possessing excellent communication skills to simplify complexity and drive alignment.

🏝️ Benefits

• Restricted Stock Units (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Flexible time off

• Paid company holidays and sick leave

• Gender-neutral parental leave

• Grandparent leave

• Medical, dental, and vision insurance

• 401(k) retirement plan with company matching

• Life and disability insurance

• Health and dependent care FSA

• Voluntary benefits (hospital, accident, critical illness)

• Employee Assistance Program (EAP)

• ARAG pre-paid legal services

• Nationwide pet insurance

• Cancer Care program

• Global business travel medical insurance

• Home office allowance

• Mobile phone reimbursement

• Wellness coach

• Wellness/gym reimbursement

• Fertility coverage

• Adoption & surrogacy reimbursement