Paid Media Analyst

This is a fully remote position, open to applicants in Arizona, +13 more states.

📋 Description

• Assist in the daily oversight of paid media initiatives, which include Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns.

• Implement and enhance SEM campaigns utilizing Google Ads and Microsoft Ads.

• Aid in budget management and allocation choices informed by performance metrics, testing results, and campaign goals.

• Develop and execute structured campaign experiments aimed at enhancing ROI, conversion rates, and account scalability.

• Create and refine remarketing and retargeting campaigns across search, social, and display channels.

• Support the launch and performance monitoring of video campaigns on YouTube, paid social, and streaming TV platforms.

• Observe and analyze product launches, promotions, and seasonal initiatives to derive actionable insights.

• Generate periodic reports and dashboards for the marketing leadership team.

• Collaborate with the Paid Media Manager and cross-functional teams in Marketing, Analytics, and Creative.

• Engage with platform representatives regarding new features, beta programs, and industry best practices.

• Ensure accurate campaign documentation and maintain organized account structures.

• Report directly to the Paid Media Manager.

⛳️ Requirements

• A Bachelor's degree in Marketing, Statistics, or a related business discipline.

• Over 3 years of experience in paid search strategy and execution.

• At least 1 year of experience in paid social, retargeting, and display advertising.

• A minimum of 1 year of experience in TV, CTV, and Demand Generation.

• Proven experience in managing and optimizing expenditure to achieve budget objectives.

• Strong analytical capabilities and decision-making skills.

• Excellent written and verbal communication skills.

• Significant experience with Microsoft Office applications, particularly Excel for data analysis.

• Must currently be authorized to work in the U.S. on a full-time basis.

• Ability to work in an environment free from distractions.

🏝️ Benefits

• Comprehensive and affordable medical, dental, vision, and optional life insurance plans.

• 401(k) plan with a company match of up to 4%.

• Paid vacation, sick leave, and holidays.

• Company-funded basic life insurance and long-term disability coverage.

• Discounts on auto, home, and pet insurance options.

• Flexible Spending Account (FSA) availability.

• Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP).

• Equipment provided by the company along with a one-time $250 stipend for remote work expenses.

• Annual professional development budget of $750.

• Monthly $25 Grubhub credit.

• Rewards and recognition program for employees.

• Ownership for All program which provides financial benefits from the company's growth and successes.

• Wellness initiatives and a Flex-Time Policy.

• Opportunities for annual merit increases and bonuses.

• Hands-on training provided.

• Initiatives supporting diversity and inclusion.

• Options for internal mobility within the company.

• Volunteer Paid Time Off for community engagement.

• Donation drives and contributions nominated by employees.

• Monthly town hall meetings, regular one-on-one check-ins, and employee feedback initiatives.