Demand Generation Campaign Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily execution of around 4–5 owned webinars each month, which includes managing timelines, coordinating speakers, setting up registrations, promoting events, conducting tests, handling live-event logistics, and following up afterwards.

• Conduct additional ad hoc webinars in collaboration with third-party partners.

• Utilize BigMarker for the creation, management, and production of webinars.

• Perform tasks in Marketo and Salesforce to facilitate promotion, registration, and post-event campaign activities.

• Collaborate with the centralized events team to manage marketing deliverables for trade shows and events.

• Oversee webinar, event, and campaign projects using Asana; identify dependencies and highlight potential risks.

• Work alongside demand generation, creative, content, digital, sales, product marketing, and other stakeholders.

• Set up, test, and launch campaign assets and workflows within marketing tools.

• Monitor campaign and event performance, assist in reporting, and pinpoint areas for improvement.

• Keep project plans and marketing calendars updated.

⛳️ Requirements

• A bachelor’s degree in marketing, communications, or a related discipline, or equivalent experience.

• Experience in B2B marketing that showcases the capability to independently manage campaigns or events from the planning stage to follow-up.

• Strong project management abilities with a proven history of juggling competing priorities in a dynamic environment.

• Comfortability with technical marketing tools; familiarity with BigMarker, Marketo, Asana, and Salesforce is particularly advantageous.

• Capacity to understand complex industries, differentiate between various products and ideal customer profiles (ICPs), and translate campaign strategies into precise execution.

• Exceptional communication skills, stakeholder coordination, and meticulous attention to detail.

• A proactive mindset toward clarifying requirements, resolving issues, and advancing projects without the need for detailed instructions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Comprehensive health and wellness benefits.

• Employee engagement programs and team-building activities.