Senior Paid Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the paid media strategy and execute it effectively across the managed.com brand portfolio.

• Develop and implement paid media strategies utilizing platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other pertinent channels.

• Plan, allocate, and optimize annual advertising budgets totaling six figures across paid media channels.

• Establish campaign KPIs, monitor performance and pacing, and provide results and optimization recommendations to leadership.

• Oversee keyword research, competitive analysis, bid strategies, and campaign structures tailored to various audiences, regions, and devices.

• Enhance audience targeting through the use of first-party and third-party data.

• Create and fine-tune ad copy and creative elements, and conduct A/B tests across advertisements, landing pages, and campaign concepts.

• Analyze customer journeys, conversion paths, and campaign attribution to pinpoint and implement performance enhancements.

• Utilize the company's internal AI-connected paid media system and other AI workflows to assess performance, streamline processes, and facilitate optimization decisions.

• Collaborate with web development to enhance conversion tracking and landing page performance, including GA4 and Google Tag Manager.

• Align paid and organic search strategies with content and SEO teams.

• Establish and maintain controls to mitigate click-fraud risk.

• Manage relationships with external agencies and vendors.

• Share paid media best practices with the wider team.

• Assist with additional tasks or projects as needed to fulfill team and business objectives.

⛳️ Requirements

• A minimum of 5 years of experience in managing paid media campaigns, with at least 2 years in a senior position.

• Practical experience managing paid media platforms and handling annual advertising budgets of six figures or more; experience limited to strategy or agency oversight is not adequate.

• In-depth expertise in paid search, paid social, display, and remarketing.

• Advanced analytical and attribution capabilities, including utilizing customer journey and campaign data to enhance conversion paths and performance.

• Proficient in designing and interpreting A/B tests for ad copy, creative, and landing pages.

• Strong ability to write and refine compelling ad copy and creative that aligns with brand messaging.

• Experience with marketing automation and CRM systems; similar platforms are acceptable.

• Familiarity with, or a strong interest in, leveraging AI to optimize workflows, assess performance, and enhance campaign outcomes.

• Strong project management skills, with clear recommendations and effective presentation of performance data to leadership.

• Ability to work autonomously, taking projects from concept to completion, proactively identifying performance or tracking issues, and ensuring alignment among remote partners.

• Availability to work during US Eastern Time or similar hours, providing adequate overlap with colleagues in North America and Europe when necessary.

• Experience in web hosting, SaaS, or related B2B technology products is a plus.

• Google Ads or Meta Blueprint certification is a beneficial asset.

• Experience with GA4 and Google Tag Manager is an additional asset.

• Familiarity with WordPress or a similar CMS is an additional asset.

• Experience working remotely is a valuable asset.

• Proficiency in written and spoken English; other languages are considered advantageous.

🏝️ Benefits

• Remote-first work environment with team members located in various countries.

• Competitive compensation, benchmarked against the hiring markets.

• Opportunities for growth, with true ownership of your work and support for professional development.

• Flexibility in how and when you work, within the essential core hours required by your team.

• Access to the necessary AI tools to perform your tasks, along with the freedom to experiment with them.

• Equal-opportunity employer.

• Accommodations for individuals with disabilities throughout all stages of the hiring process.