Senior Paid Media Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take charge of Sherpany’s paid media strategy across Google Search, LinkedIn, Display, and retargeting initiatives.

• Design, implement, and enhance paid media campaigns.

• Oversee the entire Google Search process, which includes keyword and bidding strategies, ad copy creation, landing page alignment, budget distribution, and optimization.

• Spearhead LinkedIn advertising efforts across Sponsored Content, Lead Gen Forms, and various other formats.

• Formulate audience strategies and experiment with messaging, creative content, and targeting techniques.

• Develop comprehensive multi-channel retargeting strategies and manage audience sequencing, frequency, and conversion rates.

• Spot opportunities to enhance the channel mix and create business cases for new platforms, formats, and methodologies.

• Track performance metrics, recognize trends, and convert insights into actionable strategies.

• Oversee budgets and optimize towards cost per lead (CPL), pipeline contribution, and return on advertising spend (ROAS).

• Work collaboratively with the Content, Design, and broader Marketing team on campaigns and creative projects.

⛳️ Requirements

• Proven hands-on experience with managing Google Ads and LinkedIn Ads, including substantial paid media budgets.

• A strong history of enhancing performance and achieving measurable commercial outcomes, preferably in a B2B SaaS, technology, or similar considered-purchase environment.

• In-depth understanding of campaign structure, bidding methodologies, audience development, conversion tracking, and retargeting.

• A data-driven approach with the ability to analyze performance, recognize patterns, and optimize campaigns accordingly.

• A commercial focus aimed at pipeline development and return on investment.

• Excellent budget management abilities and the confidence to reallocate spending effectively.

• An experimental mindset with a desire to explore new channels, formats, and strategies.

• Familiarity with YouTube or Meta Ads is an advantage.

• Strong communication and collaboration skills, with the capability to translate performance data into clear recommendations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work options.

• Professional development opportunities and support for continued learning.

• A collaborative and innovative work environment.

• Health and wellness programs.