Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the primary strategic liaison.

• Conduct bi-weekly client calls addressing performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours ahead of scheduled discussions.

• Interpret performance data into concise recommendations and strategic choices.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Design, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify areas for improvement.

• Develop testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts simultaneously while guiding client-facing strategy discussions.

• Demonstrated ability to steer campaigns towards established performance targets while supporting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for candidates with lead-generation and appointment-setting campaign experience.

• Video sales letter marketing experience is advantageous.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Preference for candidates with a background in performance marketing agencies.

• Direct-response advertising experience is favored.

• Candidates applying for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of creative contributions.

• Strongly preferred experience in financial services, RIA marketing, and compliance-sensitive advertising.

• Ability to work across media buying, client strategy, copy, creative, and funnel performance.

• Capability to articulate complex performance issues clearly and make data-driven decisions.

• High level of accountability and ownership.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Flexible Work From Home arrangement.

• Flexible Scheduling options.

• Performance Bonus available.