Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours before scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account frameworks, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate structured testing strategies across audiences, offers, messaging, creatives, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts targeted at financial services audiences.

• Develop hooks, angles, offers, and variations of messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative direction.

• Employ AI tools to streamline research and copy development.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in concurrently managing multiple client accounts and leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns towards established performance targets while facilitating client retention.

• Exceptional direct-response copywriting skills, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Experience in financial services marketing is preferred.

• Preference for candidates with experience in lead-generation and appointment-setting campaigns.

• Video sales letter marketing experience is preferred.

• Background in high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Candidates in the upper compensation range should exhibit measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Remote work options.

• Flexible scheduling.

• Performance bonuses.