Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategic direction, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while exploring opportunities for growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, target audiences, bid strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose issues with underperforming campaigns and propose enhancements.

• Design structured testing strategies across audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to develop hypotheses for creative and messaging improvements.

• Collaborate with video editors to provide creative direction.

• Employ AI tools to expedite research and copy development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and streamline lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, with a significant focus on Meta advertising.

• Proven experience in managing multiple client accounts concurrently while leading strategic discussions.

• Demonstrated ability to steer campaigns toward established performance objectives while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Marketing experience in the financial services sector is preferred.

• Background in lead-generation and appointment-setting campaigns is advantageous.

• Experience with video sales letter marketing is a plus.

• Knowledge of high-ticket or considered-purchase funnels is preferred.

• Prior experience in a performance marketing agency is desirable.

• Familiarity with direct-response advertising is preferred.

• Candidates aiming for the upper compensation range must showcase hands-on experience in crafting and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should present measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.