Senior Paid Media Manager

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Take ownership and lead the complete paid media strategy and execution across Paid Search, Paid Social, Display & Video, ensuring alignment with business objectives and performance targets.

• Act as a subject-matter expert on performance media channels and platforms.

• Manage daily agency partnerships, overseeing work prioritization, execution quality, optimization planning, and performance accountability.

• Track and assess campaign performance, converting data into insights, implications, and actionable recommendations.

• Oversee paid media budgets and forecasts, including spend pacing, channel allocation, ROI considerations, and ensuring financial accuracy.

• Foster continuous improvement through test-and-learn initiatives and structured experimentation.

• Collaborate with Brand, Creative, and Analytics teams to translate audience insights and consumer behavior into effective media and creative strategies.

• Work with Analytics on measurement frameworks, attribution methods, and reporting.

• Stay updated on industry trends, platform innovations, and emerging media opportunities.

• Manage multiple ongoing workstreams and provide regular updates to stakeholders.

• Build and nurture cross-functional relationships.

• Share best practices, enhance strategic thinking, and offer informal mentorship and guidance.

⛳️ Requirements

• A minimum of 6 years of experience in performance or paid media, with hands-on involvement in Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and/or Affiliate Marketing.

• Proven experience in managing agency partners and influencing outcomes without direct authority.

• Experience operating as a senior individual contributor, managing complex programs or workstreams from start to finish.

• Practical experience with major media platforms, including Google Ads, Meta Ads Manager, DV360, and The Trade Desk.

• Familiarity with ad tech, analytics, and measurement tools such as Google Marketing Platform, Adobe Analytics, and Flashtalking.

• Knowledge of incrementality testing, attribution modeling, and performance measurement frameworks.

• High proficiency in Microsoft Excel and presentation software.

• Strong analytical and problem-solving abilities.

• Effective communication and stakeholder influence through data and expertise.

• Capability to manage multiple priorities in a dynamic, matrixed environment.

• Demonstrated ownership mindset, intellectual curiosity, and commitment to continuous improvement.

• Bachelor’s degree in Marketing, Business, or a related field is required.

• Relevant certifications, such as Google Ads or Meta Blueprint, are preferred.

🏝️ Benefits

• Competitive compensation and benefits package, which includes medical, dental, and vision coverage.

• Paid leave and time-off for holidays, vacations, personal matters, family, volunteering, sickness, jury duty, bereavement, military service, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts available at Choice hotels worldwide.

• Annual bonus based on the terms outlined in Choice's Management Incentive Plan (MIP).

• Home office arrangement available for Field/Remote positions.

• Potential travel requirements based on the role.