Senior Paid Media Buyer

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the strategy, implementation, management, and enhancement of paid media campaigns, predominantly Google Ads.

• Assist in evaluating and supporting LinkedIn, Microsoft/Bing, and various other paid acquisition channels.

• Initiate, optimize, and scale campaigns in line with demand generation and pipeline objectives.

• Experiment with audience targeting, messaging, campaign structures, and other variables.

• Oversee and enhance a paid media budget ranging from six to seven figures.

• Assess performance and suggest budget adjustments, including increases, decreases, and reallocations.

• Link paid media performance to MQLs, SQLs, SQOs, pipeline, and revenue metrics.

• Collaborate with Marketing Ops and RevOps on conversion signals, tracking methods, and attribution.

• Analyze data from paid media and websites, providing actionable insights to the Senior Director of Demand Generation and senior marketing leaders.

• Work together on website performance and conversion rate optimization; recommend and facilitate CRO experiments.

• Manage external paid media agencies and vendors, ensuring clarity on expectations, deliverables, and performance standards.

• Engage with Demand Generation, Top-of-Funnel Marketing, Marketing Operations, RevOps, Creative, and other key stakeholders.

• Utilize AI and automation to enhance campaign performance, analysis, reporting, and efficiency.

• Consistently test, refine, and adjust campaigns based on data insights and business priorities.

⛳️ Requirements

• Over 5 years of experience in paid media, performance marketing, or related digital acquisition fields.

• Substantial hands-on experience in managing and optimizing Google Ads campaigns.

• Experience in supporting or managing LinkedIn Ads within B2B demand generation contexts.

• Demonstrated capability in managing large paid media budgets, ideally six figures or more.

• Experience in B2B environments; B2B SaaS demand generation experience is highly preferred.

• Proven track record of linking paid media performance to MQLs, SQLs, qualified pipeline, and revenue.

• Proficient in analyzing campaign performance and translating data into strategic recommendations.

• Experience in supporting initiatives for website performance and conversion rate optimization.

• Background in working with or managing external marketing agencies and vendors.

• Familiarity with Microsoft/Bing Ads, SEO, or ABM-focused paid media.

• Experience or potential for mentoring junior marketers or taking on people management roles.

• Comprehensive understanding of Google Ads strategy, campaign management, optimization, targeting, and performance analysis.

• Strong knowledge of LinkedIn Ads and B2B acquisition and demand generation.

• In-depth understanding of B2B SaaS demand generation funnels, MQLs, SQLs, SQOs, pipeline, and revenue.

• Exceptional skills in budget management and allocation/reallocation.

• Strong analytical capabilities to convert campaign and funnel data into actionable insights.

• Knowledge of marketing attribution, conversion tracking, and performance measurement methodologies.

• Familiarity with conversion rate optimization and website performance strategies.

• Ability to present strategic insights to senior marketing leadership effectively.

• Skill in evaluating external agency and vendor performance.

• Proficiency in using marketing and web analytics platforms.

• Capability to utilize AI-enhanced tools and automation systems.

• Excellent organizational skills for managing multiple campaigns, priorities, and stakeholder relationships.

• Ability to work autonomously and make informed decisions in a dynamic environment.

• Availability to work from 9:00 AM to 6:00 PM EST.

• An English resume is required in PDF format.

• A video submission is required, using the same email address as the application.

🏝️ Benefits

• Fully remote work arrangement.

• Potential for growth into people management roles as the team expands.

• Opportunity to take significant ownership of paid media strategy and marketing investments.

• Chance to directly impact qualified pipeline.

• Opportunity to collaborate closely with senior marketing leadership, Marketing Ops, RevOps, Creative, and external partners.