Senior Paid Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, develop, oversee, and expand campaigns on Meta, with the potential to assist on TikTok, Pinterest, and other emerging social media platforms.

• Manage and enhance Google Search, Shopping, and Performance Max campaigns.

• Take ownership of daily operations across various e-commerce and selected lead-generation accounts, including high-budget, creatively demanding brands.

• Track performance, pinpoint opportunities, and test audiences, creatives, budgets, and campaign structures to foster profitable growth.

• Analyze and convey performance utilizing attribution and measurement methodologies such as MTA, MMM concepts, conversion-lift testing, and incrementality.

• Convert insights into trends, challenges, forecasts, scenarios, and recommended next steps for strategists and clients.

• Leverage AI and automation tools for account analysis, reporting, forecasting, scenario planning, creative briefings, auditing, optimization, and workflow efficiency.

• Collaborate with media strategists and creative teams to provide recommendations and develop AI-assisted ad copy and creative guidance.

• Team up with the Director of Paid Media, media strategists, account managers, and creative teams to fulfill client objectives and enhance account growth.

• Engage in a recruiter interview, client interview, and practical test as part of the application procedure.

⛳️ Requirements

• Proven hands-on experience in managing, optimizing, and scaling paid social campaigns, especially on Meta.

• Solid hands-on experience in managing and optimizing paid search campaigns across Google Search, Shopping, and Performance Max.

• Senior-level expertise in e-commerce performance marketing, linking paid media performance to broader business and profitability objectives.

• Comprehensive understanding of media measurement and attribution, including MTA, MMM concepts, conversion-lift testing, and incrementality.

• Experience in managing multiple client accounts, ideally within an agency context.

• Advanced practical skills with AI tools such as ChatGPT and Claude for analysis, reporting, forecasting, and enhancing workflow efficiency.

• Exceptional written and verbal English communication abilities.

• Relevant paid media or advertising platform certifications are advantageous.

• Familiarity and confidence in client-facing situations are a plus.

• Willingness and interest in transitioning into a Creative Strategist role are beneficial.

• Experience supporting brands in the apparel, supplements, wellness, or lead-generation sectors is a plus.

• Must currently reside in the Philippines and possess legal authorization to work there.

• Must have a reliable computer, high-speed internet, and a quiet, dedicated workspace suitable for remote work.

🏝️ Benefits

• 100% Remote Work

• 13th Month Pay

• Healthcare (HMO)

• Fringe Benefits

• Paid Service Incentive Leave (SIL)

• Statutory Benefits

• Paid Philippines Holidays

• Free Learning and Development Programs